About this report

The Australia Post eCommerce Report is an in-depth study into Australians' buying behaviours and eCommerce trends. The previous versions of the report were titled 'Inside Australian Online Shopping: eCommerce Industry Report'.

To provide insights into the current and future state of commerce, this report uses information from a range of sources, including delivery data from Australia Post Group.

Methodology

Authors

References

Disclaimer

From interviews to statistics, we aim to provide retailers with relevant shopping insights so they can find their ideal retail strategy.

The main sections of this report are based on the analysis of 2018-2024 parcel data recorded by the Australia Post Group, unless otherwise stated. Commentary in this report relating to online shopping is based on an extrapolation of this data.

All household counts are limited to residential households and exclude households that received an excessive number of parcels per year to remove outliers from the distribution.

Top locations by volume per capita are derived using Australia Post Group parcel volume data and population data from the ABS Census. Top growth suburbs by volume are derived using Australia Post Group parcel volume data, calculated using a compound annual growth rate between 2022-2024. Only postcodes within the top 80th percentile by parcel volumes are included in the analysis of top postcodes.

For ease of reference, postcodes are substituted with suburb names where appropriate. In instances where more than one suburb shares a postcode, only one suburb is referenced.

Spending data between 2015-2024 is derived from NAB Physical Goods Index (2015-2018), CommBank iQ Physical Goods Index (2018) and CommBank iQ Generation x Category report (2019-2024).

Generational shopping behaviours are derived from the Australia Post Omnibus Surveys, July 2024, September 2024 and November 2024. The survey was conducted by an independent and external research agency, Dynata, with a sample size of n=2000 consumers and n=600 businesses and weighted to be representative of the respective populations.

Data quality improvements over time may lead to variances from previous reports.

Commentaries provided independently by Belinda Allen, a senior economist in Commonwealth Bank of Australia, based on published reports.

All references throughout the 2025 Australia Post eCommerce Report are compiled here.

Australia Post Omnibus Consumer survey Jul'24
Australia Post Omnibus Consumer survey Nov'24
Trends shaping the future of eCommerce, McCrindle Research commissioned by Australia Post, January 2025
Australia Post Omnibus Consumer survey Sep'24
Australia Post Omnibus Business survey Nov'24
Statista Market Insights, 2024 (note: figures used were converted from USD to AUD in January 2025)
IPC Recommerce Report, International Post Corporation, 2024
CommBank iQ. Consumer spend & online transactions percentage is based on banking transaction data (debits/ credit cards BPAY, direct debit) and estimation for buy now pay later payments. Generation x Category report 2024.
ABS Online Retail Turnover (excluding Cafes, Restaurants & Takeaway food services and Food retailing)/ ABS Retail Turnover (excluding Cafes, Restaurants & Takeaway food services and Food retailing), February 2025.
The Generations Defined, McCrindle Research (note: figures used were converted from USD to AUD in January 2025)
Australia Post Omnibus Business survey Jul'24
IPC Cross-Border eCommerce Shopper Survey, International Post Corporation, 2024
McKinsey ConsumerWise Global Sentiment Data, September 2024
How Did Australians Shop During This Year's Black Friday Sales? CommBank iQ, 2024
Australia Post Omnibus Business survey Mar'24
Global Postal Industry Report, International Post Corporation, 2023
Australia Post eCommerce Market Survey, Oct24 and Nov24
Australia Post Omnibus Business survey, Sep'2024
Starshipit
IPC Cross-Border eCommerce Shopper Survey, Country Report: Australia, International Post Corporation, 2023
ABS Household Spending Indicator, February 2025 (Discretionary and Non-Discretionary spending, Current Price, Seasonally Adjusted)
CommBank iQ Generation x Category report, January 2024
NAB Physical Goods Index (2015-2018), CommBank iQ Physical Goods Index (2018) and CommBank iQ Generation x Category report (2019-2024)
Statista Cross-Border Consumer Behaviour, June 2024

This report contains analysis by CommBank iQ, a joint venture between the Commonwealth Bank of Australia ABN 48 123 123 124 (Commonwealth Bank) and Quantium Group Pty Ltd (Quantium), which is the subject of intellectual property (including copyright) and confidentiality rights of one or multiple owners, including the Commonwealth Bank, Quantium and, where applicable, its third-party data owners (Data Providers), together IP Owners.

The information contained in this report may have been prepared using raw data owned by one or more of the Data Providers. The Data Providers have not been involved in the analysis of the raw data, the preparation of the report, or the information contained in the report. The IP Owners do not make any representation (express or implied) or give any guarantee or warranty in relation to the accuracy, completeness or appropriateness of the raw data, or the analysis contained in this report. The IP Owners will not be held liable for any use or disclosure of any information contained in or derived from this report. To the extent permitted by law, the IP Owners take no responsibility for and have no liability for the preparation, contents, accuracy or completeness of this report, or the analysis on which it is based.

Other than in accordance with any express terms and conditions agreed with CommBank iQ, the information contained within this report (or any extract thereof) is provided in confidence, may only be used for the purpose provided, and may not be copied, reproduced, distributed, disclosed or otherwise made available to a third party.

This report is provided for general information purposes only and does not contain any advice for your specific business needs.

The views in this report are the views of the authors only, and while every effort has been made to ensure the accuracy of the data and insights Australia Post cannot make any warranties regarding the information contained in this report.

About Australia Post

Fast delivery, local support, easy online sending tools and nationwide coverage - that's why we're the trusted delivery partner for Aussie businesses.

Australia Post also provides a range of data solution services. If you have any questions or would like to know more, please contact your Australia Post Account Manager or email [email protected].

We're making it easier for you to connect with your customers and find new ones both here and overseas. Through our suite of eCommerce driven logistics, supply chain and parcel delivery solutions, we can help you provide seamless online shopping experiences, from checkout to delivery.

Australia Post acknowledges the Traditional Custodians of the land on which we operate, live and gather as a team. We recognise their continuing connection to land, water and community. We pay respect to Elders past, present and emerging.

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About Australia Post

Fast delivery, local support, easy online sending tools and nationwide coverage - that's why we're the trusted delivery partner for Aussie businesses.